In the past, online marketing was as simple as placing ads and driving your traffic to a sales page.
Due to it being so easy, there’s been an overload of people doing this, and trust is at an all-time low for consumers.
This literally has made running ads (cold traffic), straight to an offer the worst marketing strategy in the world.
The secret sauce now lies in giving value up front, for free. Then once you’ve got their details, position your service as the solution to short-cut their results.
The good news is, once you make this quick switch, your conversions are going to go through the roof.
Here’s a quick overview of the 6 core elements a coach or consultant needs for consistent lead flow: